Twin Roots is a consulting and software development company founded in January 2008 and incorporated in February 2015. Its specialties include software development, technical writing and editing, and technical standards consulting and review. Twin Roots is solely owned and operated by Joel Marcey and based in Northern California.

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In early 2006, owner Joel Marcey's life changed forever. He and his spouse had twin baby boys. After that day, life was in constant flux, always ever-changing,  During this crazy time, Joel decided to leave the corporate world in order to start his own business. There were many reasons for this, one of which was the flexibility of time in order to maintain an appropriate life with his kids. So the "root" of the business in many ways came about because of the "twins".